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User journey: GMAIL sign-up process

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1

This is a good thing

Offering multiple sign-in options with Google, Facebook, and Apple enhances accessibility, simplifies onboarding, and provides users with convenient, trusted login choices

2

Needs Improvement

The restriction on usernames is frustrating if many options are already taken. A suggestion would be to implement a dynamic suggestion tool that offers available usernames as the user types, making the process smoother and reducing frustration

3

Needs to be Fixed

Language Consistency:
After selecting Lithuanian as the preferred language, encountering a screen in English could be confusing for non-English speakers.

4

Needs to be Fixed

Ensure that all error messages, including the “Submit feedback” link, are displayed in the user's selected language

5

Needs to be Fixed

In addition to the “Submit feedback” link, the message could include localized, clear, actionable steps such as “Please try again after a few minutes” or “Check your internet connection,” which would help users understand what they can do immediately

Item upload process analysis

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1

Needs Improvement

I would add tip 6: Use Optimal Photo SizeFor best results, upload photos between 800x800 px and 1200x1200 px. This ensures your item’s details are clear without slowing down the platform.

2

Needs Improvement

I would add tip 7: Make sure your photos don’t include personal items, faces, or any identifiable details that may compromise your privacy

Analysis photo

1

This is a good thing

Offering multiple sign-in options with Google, Facebook, and Apple enhances accessibility, simplifies onboarding, and provides users with convenient, trusted login choices

Product discovery and listings analysis

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1

Idea

Add a hover or “Quick View” option that shows essential details (e.g., condition, price, seller ratings) without navigating away from the main page. This would streamline the browsing experience

2

Needs Improvement

Add a small badge or rating icon next to the seller’s username, indicating their trust level or rating score based on past transactions. This would help buyers feel more secure purchasing from trusted sellers

3

Idea

Tutorial for new sellers, recommend a brief guide that walks them through listing items. This could improve the quality of listings and help sellers feel more confident

4

Idea

Suggest a video upload option for sellers who want to show off items more dynamically. This could improve trust as buyers would see the product from multiple angles or in use, especially for higher-value items

Langing page inprove

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1

Needs Improvement

Landing page is extremely boring and static

Replace the static image with a carousel that automatically rotates through different content, such as:

New Arrivals: Highlight newly added items or collections that might interest users. Top Sellers: Feature top-selling products or categories, creating a sense of popularity and trust. Trending Now: Show items that are popular or seasonally relevant (e.g., winter coats in winter)

2

Needs Improvement

Instead of a single generic banner, create sections for specific, personalized recommendations or seasonal trends:

Personalized Picks: Tailor this section based on the user’s browsing history or preferences. For example, if they’ve searched for bags before, showcase trending bags. Seasonal Collections: Change the banner to reflect seasonal items or holiday-themed collections, such as “Winter Essentials” or “Holiday Gifts”

3

Idea

The landing page could benefit from a small section that highlights user testimonials or success stories

Google users reviews

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1

Needs Improvement

User Concern: Many reviews might mention difficulties in reaching customer support or delays in receiving help when issues arise with transactions or account concerns

Suggestion: A visible FAQ or Help Center on the landing page could help users find answers to common issues without needing to contact support directly

2

Needs to be Fixed

User Concern: Some reviews may highlight concerns with untrustworthy or fraudulent sellers, which impacts the platform's credibility

Suggestion: Implement more rigorous seller verification measures, such as identity verification or a probationary period for new sellers before they can list high-value items. Adding a badge for verified or top-rated sellers could help buyers quickly identify trustworthy sellers

3

Needs to be Fixed

User Concern: If there are mentions of scams or fraudulent activities, this is a serious Trust and Safety issue that needs immediate attention

Suggestion: Introduce proactive fraud prevention measures, such as AI-driven monitoring of suspicious transactions or behavior. This could include flagging certain patterns (e.g., sudden price drops, mass listings from new accounts) and educating users on how to avoid scams by providing safety tips during the buying process

4

Idea

Enhanced Buyer Protection Messaging

Suggestion: Emphasize the “Buyer Protection” message on each listing and in checkout screens, along with examples of common scenarios it covers (e.g., receiving a damaged item, not receiving an item). This reassures users of their rights

Benefit: Clear communication about buyer protection policies would alleviate some user concerns about potential scams and enhance overall trust

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