mockup website
mockup website
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Each product page is designed to provide comprehensive information with detailed images, product descriptions, and customer reviews. The layout is clean and organized, ensuring that users can easily navigate through the information and make informed purchasing decisions

Experience ultimate comfort and style with our sneakers. Designed for the modern urban lifestyle, our shoes provide the perfect balance of fashion and function. Step out with confidence, knowing your footwear is as unique as your personal style

Explore top sneaker trends and elevate your everyday style effortlessly

website shoot

Design

The design is minimalistic yet vibrant, utilizing bright colors and eye-catching visuals to captivate users from the first glance. The layout is clean and organized, allowing for an intuitive browsing experience. High-quality images and clear typography ensure that the content is easily digestible, making the site both aesthetically pleasing and functional.

Problem state

Users often face difficulties in finding a seamless online shopping experience that combines beautiful design, easy navigation, and straightforward payment options. They seek platforms that not only showcase products attractively but also make the shopping process simple and enjoyable.

Solution

Urban Walk addresses these issues by offering a user-centric design that prioritizes ease of use. The simple, bright, and visually engaging interface helps users effortlessly find and purchase the products they love. The intuitive navigation and clear call-to-action buttons guide users through the shopping process, while the streamlined checkout ensures a hassle-free payment experience, effectively fulfilling users’ needs for both beauty and functionality in their online shopping journey.

Transform your city look with every step, showcasing urban flair through each sneaker

Typography

The website uses 'Poppins' for a clean, modern look and 'Annie Use Your Telescope' for playful elements. The color scheme, featuring yellow, blue, orange, and light grey, adds vibrancy and helps in highlighting important sections, making the shopping experience visually engaging

font-family: 'Poppins'

font-family: 'Annie Use Your Telescope'

A

A

ABCDEFGHIJKL MNOPQURSTUVWXYZ abcdefghijkl mnopqurstuvwxyz 1234567 890~!@#$%*&*()_+

Light

Regular

Medium

Bold

ABCDEFGHIJK LMNOPQURSTUVWXYZ abcdefghijkl mnopqurstuvwxyz 1234567 890~!@#$%*&*()_+

Light

Regular

Medium

Bold

cOLORS

WHITE

HEX FFFFFF

RGB 255 255 255

BLACK

HEX 1E1E1E

RGB 30 30 30

YELLOW

HEX FAD43E

RGB 255 212 62

BLUE

HEX 96E0FF

RGB 150 224 255

ORANGE

HEX FB5711

RGB 251 87 17

LIGHT GREY

HEX F6F6F6

RGB 246 246 246

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Transform your city look with every step, showcasing urban flair through each sneaker. Our streamlined design ensures a smooth and engaging shopping experience.

Urban style, redefined with every sneaker.

Elevate your city style with each step, showcasing urban flair in every sneaker

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hight fidelity

Competitor analysis

Company

Kickscrew

https://www.kickscrew.com

About Company

KicksCrew is an online platform offering a wide selection of authentic sneakers and streetwear from top brands. It caters to a global audience, ensuring customers find exclusive and hard-to-find footwear

Observations & Key Features

Layout

KicksCrew’s layout is dynamic and visually appealing, with well-organized categories and featured sections for easy browsing

Visual Design

Bold and vibrant

High-resolution images

Brand-centric focus

UX Design

KicksCrew offers a streamlined user experience with simple navigation, detailed product descriptions, and a responsive design that works well on various devices

Exclusive sneaker releases.

Global shipping options

Detailed product

Secure payment methods

ABOUT

John is a dedicated Ph.D. student who is passionate about maintaining his urban lifestyle despite a tight budget. He values efficiency and convenience in his daily life. John is always on the lookout for comfortable and stylish sneakers that align with his active lifestyle. He appreciates straightforward and reliable online shopping experiences that cater to his specific needs

AGE:28

OCCUPATION:Ph.D Student

INCOME:Less than $50k

STATUS:Single

LOCATION:Los Angeles, CA

NEEDS

•John needs a platform where he can quickly find and purchase sneakers that match his style

•He seeks comfort and durability in footwear without compromising on design

•An easy-to-use website that offers detailed product descriptions and reviews is essential for him

Motivation

•John is motivated by the desire to express his individuality through fashion

•He wants to stay updated on the latest sneaker trends without spending hours searching

Frustration

•John often finds it difficult to navigate websites with cluttered layouts

•He is frustrated when product information is incomplete or unclear

•Time-consuming checkout processes that require too many steps are a major turn-off for him

Solution

•Urban Walk provides a clean, user-friendly interface that allows John to find what he needs quickly

•Detailed product pages with high-quality images and thorough descriptions ensure he knows exactly what he’s buying

•A streamlined checkout process with multiple payment options makes shopping fast and hassle-free

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