This project establishes a cohesive, graffiti-inspired brand identity for a cutting-edge clothing line, focusing on urban and war-inspired themes
This project establishes a cohesive, graffiti-inspired brand identity for a cutting-edge clothing line, focusing on urban and war-inspired themes
The brand voice of "Bend" is bold, rebellious, and unapologetically urban. It reflects the raw energy of street culture, using powerful, direct language that resonates with the modern, edgy consumer. Our messaging speaks to those who embrace individuality and defy conventional norms, aligning with the gritty aesthetics of graffiti and urban warfare
The "Urban Warriors" collection embodies resilience and strength, featuring war-inspired designs with a modern twist. Each piece channels the fierce spirit of street culture and urban conflict
"Bend's" visual identity is grounded in graffiti art, blending bold, street-style elements with contemporary design. The use of dynamic textures, urban motifs, and gritty, hand-drawn elements creates a visually arresting brand presence. The logo, product images, and packaging all reflect this cohesive aesthetic, ensuring a seamless brand experience. The edgy visual elements are balanced with clean layouts and organized content, making the brand both impactful and approachable
The primary color, #000000, represents the bold, edgy essence of the brand, echoing the darkness of urban environments. The accent color, #71D4E6, adds a pop of vibrancy, symbolizing creativity and innovation amidst the gritty backdrop. This contrast highlights key elements, ensuring the brand remains visually striking and memorable while maintaining a cohesive, urban-inspired palette
For titles, "Modak" font is used to inject personality and flair into the brand's bold statements, while "NanumGothic" serves as the primary font for main content, offering a clean, modern readability. The custom graffiti-style font used in the logo reinforces the brand’s unique identity, bridging street art with a professional edge
The custom-designed graffiti-style logo is integral to the "Bend" brand, embodying the rebellious spirit and urban roots of the collection. This logo is seamlessly integrated across all touchpoints, from clothing tags to digital platforms, ensuring a consistent brand identity. Its bold design captures attention and reinforces the brand's commitment to edgy, street-inspired fashion
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