Baking Joy, Every Day
Pure Delight
PieLoom is a modern bakery brand focused on delivering a delightful experience through its visually appealing branding, premium quality, and memorable identity
PieLoom is a modern bakery brand focused on delivering a delightful experience through its visually appealing branding, premium quality, and memorable identity
This project involved crafting a comprehensive brand identity for PieLoom, ensuring a consistent look and feel across all touchpoints, from digital interfaces to physical items like packaging and signage
The process emphasized a cohesive design strategy, integrating colors, typography, and imagery that resonate with the brand’s artisanal and contemporary ethos, creating a strong, recognizable identity
The chosen color palette—#FF6060, #454545, and #FFFFFF—was selected to evoke warmth, trust, and cleanliness. #FF6060 represents the warmth and passion of baking, #454545 adds a touch of sophistication, and #FFFFFF conveys purity and simplicity
The Poppins font was selected for its modern, clean lines and versatile design. It provides a contemporary feel that complements the brand's aesthetic, ensuring readability across all mediums. Poppins also reflects the brand’s commitment to quality and attention to detail, which is crucial in conveying the premium nature of PieLoom’s offerings
The visual design extends across various touchpoints, including menus, bags, and billboards, ensuring brand consistency. Each element was crafted to enhance the customer experience and reinforce the brand identity, from the street to the store
PieLoom’s visual identity was meticulously crafted to convey a modern yet welcoming atmosphere, reflecting the brand’s commitment to quality and innovation in every aspect
This identity was consistently applied across all branded materials, ensuring a seamless experience for customers whether they interact with the brand online or in physical spaces
The PieLoom logo embodies the essence of the brand: warm, inviting, and artisanal. Its design combines a modern aesthetic with traditional bakery elements, ensuring it stands out while remaining approachable. The logo is versatile, working well across different mediums and applications
The PieLoom branding project successfully established a distinct, cohesive brand identity that resonates with its target audience. The careful selection of colors, typography, and visual elements ensured that every aspect of the brand communicated quality and consistency. This holistic approach to branding has positioned PieLoom as a memorable and trusted name in the bakery industry, both online and offline
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